美女教你研究Google關鍵字工具

Google makes a bunch of tools to help you track and improve your SEO. One of the biggest parts of SEO is understanding keywords. Keywords are what millions of users type into Google search everyday. Of course, Google tracks all of this information, but is nice enough to aggregate it into a few useful tools. With SEO and keywords the idea is if you’re starting a site you want to incorporate keywords that aren’t competitive, but still get a lot of searches. When we say competitive, it just means a lot of sites are trying to get on the first page of google for that keyword search.

Google做了一堆工具幫助你追蹤和提高你的搜尋引擎優化。一個搜尋引擎優化最重要的部分之一是關鍵字。關鍵字是數百萬用戶會輸入關鍵字到Google搜尋引擎。當然,Google會跟蹤所有這些訊息,但不夠好,它結合了一些有用的工具。隨著搜尋引擎和關鍵字的相關想法,如果你要結合一些沒有競爭力的關鍵字,但還是可以到了很多的搜尋網站排名上。我們仍然說有是有競爭力的,它只是意味著很多網站都想試圖進到Google搜尋引擎關鍵字的第一頁。

 

One way to research this is with Googles keyword planner. The tool comes with a free adwords account. Adwords is Google’s paid search advertising program, the stuff that shows up at the top and side bar of search results. What we’re looking for is the keyword planner. Lets open it up. You could spend days with this tool, but we’ll do a brief overview. Let’s start with, “Search for new keyword and ad group ideas”. These tools are built for use with adwords, but they also work for Organic keyword ideas.

研究的方法之一是用Google的關鍵字規劃。該工具配備了一個免費的AdWords帳戶的。AdWords是Google的付費搜尋廣告計劃,即在搜尋結果的頂部和邊欄顯示出來的東西。我們正在尋找的是關鍵字規劃。讓我們打開它。你可以花幾天使用這個工具,但我們會做一個簡要的概述。讓我們先從“搜尋新的關鍵字和廣告組的想法。” 這些工具都內置在AdWords中使用,但他們也工作了有機的關鍵字建議。

 

In the first box we’ll type “Sexy Costumes”, for our sexy costume website and click ‘get ideas’. We want to look at the second tab, ‘keyword ideas’. On this page we’ll see other keywords related to “sexy costumes”, along with the monthly searches and competition. What we want to do is find some keywords that have a decent amount of searches with low competition. If you look at the average monthly searches you see it’s quite skewed toward halloween, duh.

在第一個框,我們鍵入“性感的服裝”,為我們的性感服裝的網站,並點擊“獲得靈感”。我們想看看第二個選項卡,“建議關鍵字”。在這個頁面上,我們會看到與“性感服飾”等關鍵字,用每月搜尋量和競爭加劇。我們想要做的是找到一些關鍵字,有搜尋的低競爭像樣的數目。你看一下這個平均每月搜尋的走向萬聖節相當傾斜。

 

Competition is how many people are bidding on a certain keyword, and a bid is how much they will pay for a person to click on their ad. This is for adwords, but it’s also a good gauge for organic search competition. If we search by competition we’ll see the usual suspects, sexy nurse, firefighter, zebra, but we’re looking for an outlier, something with a decent number of average searches but low competition. Dig a little deeper and sort by monthly searches and go through a few pages, and we find our outlier. Sexy ghost Costume, with an ok number of monthly searches and only low competition, plus a lower suggested bid, which also means less competition. That would be a great keyword to optimize a page for, not sure about the actual costume though, we’ll talk optimization in the next lesson.

競爭是有多少人是在某個關鍵字競價和出價多少,他們將支付一個人點擊他們的廣告。這是AdWords的,但它也在搜尋競爭中處於有利。如果我們競爭的搜尋,我們可以看到通常的嫌疑人,性感護士,消防隊員,斑馬,但我們正在尋找一個局外人,與普通搜尋,但低的競爭像樣的東西數量。深入一點,排序每月搜尋並辦理了幾頁,我們發現我們的異常。性感鬼服裝,用每月搜尋一個確定數,較低的競爭,再加上較低的建議出價,這也意味著更少的競爭。這將是一個偉大的關鍵字,雖然優化的網頁,不知道實際的服裝,我們將在下次講優化。

 

Hmm, should I search my name? OK Cami Li, and I can see how many people are searching for me and what phrases they use. Uh ok, I guess people want boobs and tattoos, cmon guys I have a brain too!

嗯,我要尋找我的名字?OK卡米力,我可以看到有多少人找我,什麼詞組他們使用。呃好吧,我想人們想要的胸部和紋身,別這樣,老兄,我還有一個大腦呢!

 

There’s also a tool called Google Trends that lets you see search trends over time. Let’s add the sexy costumes term and we can see the graph, with the obvious halloween spikes, we can also sort by region and see related search queries in the bottom, the rising queries is also a good place to look for keyword ideas to put into your site. Next we’ll talk more about optimizing your content and I’ll optimize all this.

還有一個叫Google趨勢的工具,可以讓你看到搜尋一段時間的趨勢。讓我們打上性感的服飾選項,我們可以看到圖中,具有明顯的萬聖節尖峰,我們還可以排序區域,看到在底部的相關搜尋查詢,上漲的查詢也是關鍵字建議投入的好地方。下次,我們將更多地談論優化的內容,我會優化這一切。

 

SEO關鍵字用這種密度來提高排名

seo-keywords-use-this-density-to-increase-rankings
SEO越簡單基本的問題,越要搞懂。
答案分別是:
2-8%、3-7%、低於10%、5%左右。
關鍵字密度是一個模糊的概念而不是絕對。
關鍵字密度並不是越高越好,下面的解釋,你或許會明白關鍵字密度意味著什麼?
搜尋引擎的工作流程大概是這樣的:

一、對網頁進行索引。這是Robot的工作,搜尋機器人很勤奮,所以被收錄是最簡單的事情了。(但卻有不少人老是在埋怨:我的站怎麼就不被收錄?)
二、按關鍵字對網頁進行分類歸檔。
三、對某個關鍵字歸檔內的所有網頁進行排序。這裡涉及到域名PR值、連結文本等等方面。
四、對於熱門的關鍵字,結果的第一頁生成靜態頁面。

其中第二點,搜尋引擎把網頁內容的中符合關鍵字密度標準的詞,確定為該網頁的關鍵字。所以,關鍵字密度意味著什麼?如果沒有確定好關鍵字密度,則不可能有第三點的排名。

2017 SEO初學者教學: 如何提高網站在Google上的排名

2017年SEO初學者教學:如何提高網站在Google上的排名
SEO For Beginners 2017 – How to Rank High In Google?

SEO(搜尋引擎優化)的教程,適合初學者。在這段視頻中,您將了解所有必要的SEO技術來讓您的網站排名在Google搜尋引擎有較高的排名。所有的教學即便是初學者也能良好的獲得理解。
SEO (Search Engine Optimization) tutorial for beginners. In this video, you will learn all the necessary SEO techniques to rank your websites high in Google search engine. All the training is provided in a step-by-step newbie friendly way.

一個理想的教學,讓您不用花無數個小時從一個網站到另一個網站,只為試圖找到正確的SEO信息!
An ideal guide for anyone who is new to the web and doesn’t want to spend countless hours jumping from one website to another trying to find the right SEO information!

我將透過優化自己的網站解釋所有必要的SEO基礎知識,並錄製詳細的影片,讓您也可以在家裡學習操作。
I will explain all the necessary basics by optimizing my website, and through informative slides so you can also do same at home.

什麼是SEO?
What Is SEO?

搜尋引擎優化包括優化您的網站的網頁,以便他們可以為您的目標關鍵字在Google SERP(搜尋引擎結果頁面)更好排名的過程。
Search Engine Optimization consists on the process of optimizing your websites pages so they can better rank on Google SERP (Search Engine Results Page) for the keywords you’re targeting.

為什麼你要搜尋引擎優化?
Why Should You SEO?

如果你正在尋找獲得自由的,高度興趣的訪客從搜尋引擎到您的網站,那麼你必須學會如何搜尋引擎優化。此外,如果你愛錢的味道,那麼沒有更好的辦法!
If you’re looking to get free, highly interested visitors to your website from the search engines then you must learn how to SEO. Besides, if you love the smell of money in the morning then there’s no better way!

什麼是關鍵字?
What Is a Keyword?

關鍵字或搜索短語是什麼,你在Google的搜索框中鍵入,這樣你可以找到關於他們提供的相關網站特定主題的更多信息。
A keyword or search phrase is anything you type in Google’s search box so you can find more information about a specific topic in the listing of relevant websites they provide.

如何提高Google排名?
How to Rank High On Google?

多年來,當涉及到搜尋引擎優化有很多因素發生了變化。Google是迄今為止對在他們的排名高的搜尋引擎的內容更加嚴格。再說了,一個新的網站要達到良好的SEO效果不是在幾個月內就能完成的事。出於這個原因,SEO是你到你的網站流量的長期投資。
Over the years, a lot of factors have changed when it comes to SEO. Google is far more strict in the content they rank high in their search engine. Besides, you can no longer achieve good results in a matter of few months with a new website. For this reason, SEO is a long-term investment in the traffic you get to your website.

然而,還有,這將使你在網上取得成功,並有一個網站,該網站將經得起時間考驗的幾個關鍵要素,這些包括:
Yet, there are a few key elements that will make you succeed online, and have a website, which will stand the test of times these are:

-持續提供高品質的和相關的內容
– Always provide high-quality and relevant content
-不斷地思考用戶體驗
– Constantly think about user experience
-首先,建立自己的品牌在社交媒體網絡
– Initially, build your brand in social media networks

如果你的網站圍繞這些想法,你肯定會令Google喜歡你的網站,並在他們的搜尋引擎上獲得很好的排名和流量。
If you build your website around these ideas, you will most certainly make Google love your website and get their heavenly blessing of ranking well on their search engine and receiving tones of traffic.

SEO也分為兩部分,我給你提示,所以你可以同時表現良好。這包括:
SEO is also divided in two parts and I’ll give you tips so you can perform well on both. This includes:

站內SEO?
On-Page SEO?

你必須以提供詳細的資訊給搜尋引擎,如:
Everything you must do insides your website so you can improve its visility in the search engines, such as:

-優化Meta標題,URL擴展,圖片Alt鍵,等
– Optimizing Meta Titles, URL extension, Image Alt, etc.

站外SEO?
Off-Page SEO?

一切都必須在您的網站外,這樣做可以達到在Google更好的成績,其中包括:
Everything you must do outside your website so you can achieve better results in Google, including:

-經營您的網站在社交媒體網絡,論壇,博客和更多…
– Marketing your website in social media networks, forums, blogs and much more…